We were invited to test drive play.it from CBS Radio. We’re going to give it a listen, along with Pandora, this week and let you know our feedback.

Stay tuned.

In a follow-up to the outstanding article on Radio Business Report, we had a chance to talk to Dan Hill, President of Sensory Logic.

Great article from our friends at RBR today on the importance of execution. It comes courtesy of Dan Hill, President of Sensory Logic, Inc. of Minneapolis.

Click here to take a look.

Advertising to Generation Y - by Bob Quick

We really need to take a long hard look at how we market to Generation Y. The classic “scream at the listener” car dealer-type commercial does not ring true to this generation. Who likes to be yelled at? Just as Top 40 jocks have dropped their screaming style of delivery from the 1980’s (see Ryan Seacrest), we need to find more subtle ways to write and produce copy. [Read more →]

Quite honestly, it is one of the best spots we’ve ever heard. What makes it even better is the passion behind it all.

A conversation with Mark Tammany of Emmis/Chicago. Check out the chat then head on over here to listen to this remarkable work.

We took a little time off to enjoy the sun and we’re back. We’ve got plenty of things on tap for you:

1) Radiocreativeland Phase 2. We’re working on mixing it up a little with some new content and tools to make Radiocreativeland the first place to go for radio/audio creative advice and discussion for advertising and content. [Read more →]

“Just go ahead and read it.”

That was the advice I got from a production director some years ago. It was obvious that he was completely overworked and couldn’t muster the strength to pay close attention to the spot. I started asking questions, and he rolled his eyes and fired back, “Just read the damn script.” The fact is, I wanted to be coached. I wanted to be able to interpret the spot on my own terms, but really wanted to get more nuance and perspective so that the spot would just pop for the client. [Read more →]

Yeah, right. This from All Access Net News today. Go to All Access to look at the numbers.

Listening In L.A.

ARBITRON decided to give radio a sneak peak at PPM precurrency data from LOS ANGELES, and what the ratings firm offered basically reaffirm the PPM’s ability to better sample cume and reveal listening habits of Hispanics and African-Americans. The big news is that for a good number of formats, cume has doubled — or more — compared to the diary. [Read more →]

by Doug Zanger

(Note: This is the opinion of Xhang Creative.)

Doug Zanger Anheuser-Busch’s decision to scale back on radio is some pretty substantial news to the industry. The first reaction that most people will have is that of doom and gloom. In some ways, that’s accurate. In other ways, it could be considered an opportunity. I know that people reading this may have now just rolled their eyes and assumed I am crazy. But, as is my nature, I tend to look on the brighter side of things, even in the face of massive adversity. [Read more →]