After selecting a market target and after identifying what product or service will be sold, the advertiser must choose the right radio station, the right time-frame and the right message to reach his audience successfully.
Successful radio ads are short 15-second, 30-second, or 60-second scripts read by an announcer, or injected into a radio time-slot, repeatedly over a given time frame that may last from one week to an indefinite period of time.
The first line of the written script must be creative Read the rest of this entry »

Radio advertising needs to be quick, catchy, and memorable. In order for a radio ad to be successful, it must speak directly to your consumers. You may have a great product or service, but that alone will not be enough to assure great sales. As you write your ad, you should definitely think about what is great about your products and services. But you also need to think about why this matters to your potential consumers. What value do your products and services give to consumers? How do you make their lives easier, more efficient, or more exciting?

When you Read the rest of this entry »

Radio is actually a pretty great way to advertise depending on your market. There are different formats of radio such as regular car radio, satellite radio, and internet radio.

Depending on your market, you should cater to a specific radio channel to get more viewers. For example, if your product is catered more toward older adults, you should fine a time where most adult listeners in your specific range listen to a radio station. This is a great way to be Read the rest of this entry »

It can be a daunting task to market and sale writing, but having good content is the best marketing strategy. The following are 10 ways to improve your content.
1)Check spelling. This is a task that may seem obvious, but it is often overlooked. Words that are spelled incorrectly make written content seem unprofessional and untrustworthy.
2)Check grammar. For those who are not familiar with proper grammar, it can be a great investment to purchase a style guide. Even if text is meant to be read aloud, good grammar shows professionalism in writing.
3)Write with Read the rest of this entry »

In order to get the most out of your writing campaigns, you must first plan them out. You should think like a reporter, and in your writing answer the questions of who, what, where, when, why, and how.

Who do you want your writing campaigns to reach? (TARGET AUDIENCE)
What do you want to happen from the campaign? (GOALS & OBJECTIVES)
Where will this take your company? (VISION)
When do you want a response from your campaign? (CALL TO ACTION IMMEDIATELY)
Why is your company different from the competition? (COMPANY IDENTITY)
How Read the rest of this entry »

The title pretty much says it all: “Writing For The Radio Is a Unique Art”. While writing for this medium has a lot in common with writing for the screen as well as other mediums, there are some important differences that make it unique, and the purpose of this blog is detail these differences.

When writing for the radio it is so very important to never neglect the fact that this is an audio only medium. This means that nothing will actually be seen, only heard. It is for this reason that the dialog is of Read the rest of this entry »

No one ever said it was easy to write an ad campaign. In addition to having to be able to write well, you also need to know how to stimulate your audience’s desire to purchase. After all, if no one is making a purchase then your add campaign will be a failure. So, how can you ensure success with your campaign? Easy – you need to determine exactly what your audience wants and weave such info into the content of Read the rest of this entry »