Every single advertisement says something about the product it is representing. Even without words a commercial still has meaning. Thus, you want to know if your advertisements are saying what you want them to say to your customers.
Colors and themes are important unspoken parts of any ad. These things create a mood in the eye of the viewer. You want that mood to be relevant to the material that is being shown. Dark colors tend to be more serious, Read the rest of this entry »
Radio can be a great outlet for products and services. Radio has a few benefits other media does not. Radio typically has an active audience; people are more likely to notice a commercial when they are trapped in a car, than playing on a television at home. Also, the radio is a point of purchase outlet – hearing about, and grabbing, a burger on your way home is much more convenient than getting up off the couch.
The trick to an effective spot is letting people know why they should use your business. Time is Read the rest of this entry »
The current tough economic times has found many business people looking for every promotional advantage they can take advantage of. This includes new ideas in their advertising efforts. Several books are ideal for this purpose. These include:
1. The Copywriter’s Handbook. If you really want to make your words count, this book will prove invaluable to your efforts.
2. Advertising: How to Write the Kind That Works. This is a step-by-step guide to creating effective advertising. This book is helpfully aimed at beginners, but if lessons are heeded results will follow.
3. Tested Advertising Methods. This book presents much Read the rest of this entry »
After selecting a market target and after identifying what product or service will be sold, the advertiser must choose the right radio station, the right time-frame and the right message to reach his audience successfully.
Successful radio ads are short 15-second, 30-second, or 60-second scripts read by an announcer, or injected into a radio time-slot, repeatedly over a given time frame that may last from one week to an indefinite period of time.
The first line of the written script must be creative Read the rest of this entry »
Radio advertising needs to be quick, catchy, and memorable. In order for a radio ad to be successful, it must speak directly to your consumers. You may have a great product or service, but that alone will not be enough to assure great sales. As you write your ad, you should definitely think about what is great about your products and services. But you also need to think about why this matters to your potential consumers. What value do your products and services give to consumers? How do you make their lives easier, more efficient, or more exciting?
When you Read the rest of this entry »
Radio is actually a pretty great way to advertise depending on your market. There are different formats of radio such as regular car radio, satellite radio, and internet radio.
Depending on your market, you should cater to a specific radio channel to get more viewers. For example, if your product is catered more toward older adults, you should fine a time where most adult listeners in your specific range listen to a radio station. This is a great way to be Read the rest of this entry »
Whether you’re advertising satellite tv deals or the latest and greatest weight loss pill you face a unique challenge when on the radio. You’ll be surprised to hear a few of the tips we’ve learned over the years but take them to heart: they really work.
More Information is Better: You may be hesitant to bombard the listener with a lot of numbers and info but studies show people actually respond best to radio ads in which specific prices Read the rest of this entry »
It can be a daunting task to market and sale writing, but having good content is the best marketing strategy. The following are 10 ways to improve your content.
1)Check spelling. This is a task that may seem obvious, but it is often overlooked. Words that are spelled incorrectly make written content seem unprofessional and untrustworthy.
2)Check grammar. For those who are not familiar with proper grammar, it can be a great investment to purchase a style guide. Even if text is meant to be read aloud, good grammar shows professionalism in writing.
3)Write with Read the rest of this entry »
In order to get the most out of your writing campaigns, you must first plan them out. You should think like a reporter, and in your writing answer the questions of who, what, where, when, why, and how.
Who do you want your writing campaigns to reach? (TARGET AUDIENCE)
What do you want to happen from the campaign? (GOALS & OBJECTIVES)
Where will this take your company? (VISION)
When do you want a response from your campaign? (CALL TO ACTION IMMEDIATELY)
Why is your company different from the competition? (COMPANY IDENTITY)
How Read the rest of this entry »
The title pretty much says it all: “Writing For The Radio Is a Unique Art”. While writing for this medium has a lot in common with writing for the screen as well as other mediums, there are some important differences that make it unique, and the purpose of this blog is detail these differences.
When writing for the radio it is so very important to never neglect the fact that this is an audio only medium. This means that nothing will actually be seen, only heard. It is for this reason that the dialog is of Read the rest of this entry »