It can be a daunting task to market and sale writing, but having good content is the best marketing strategy. The following are 10 ways to improve your content.
1)Check spelling. This is a task that may seem obvious, but it is often overlooked. Words that are spelled incorrectly make written content seem unprofessional and untrustworthy.
2)Check grammar. For those who are not familiar with proper grammar, it can be a great investment to purchase a style guide. Even if text is meant to be read aloud, good grammar shows professionalism in writing.
3)Write with Read the rest of this entry »

In order to get the most out of your writing campaigns, you must first plan them out. You should think like a reporter, and in your writing answer the questions of who, what, where, when, why, and how.

Who do you want your writing campaigns to reach? (TARGET AUDIENCE)
What do you want to happen from the campaign? (GOALS & OBJECTIVES)
Where will this take your company? (VISION)
When do you want a response from your campaign? (CALL TO ACTION IMMEDIATELY)
Why is your company different from the competition? (COMPANY IDENTITY)
How Read the rest of this entry »

The title pretty much says it all: “Writing For The Radio Is a Unique Art”. While writing for this medium has a lot in common with writing for the screen as well as other mediums, there are some important differences that make it unique, and the purpose of this blog is detail these differences.

When writing for the radio it is so very important to never neglect the fact that this is an audio only medium. This means that nothing will actually be seen, only heard. It is for this reason that the dialog is of Read the rest of this entry »

No one ever said it was easy to write an ad campaign. In addition to having to be able to write well, you also need to know how to stimulate your audience’s desire to purchase. After all, if no one is making a purchase then your add campaign will be a failure. So, how can you ensure success with your campaign? Easy – you need to determine exactly what your audience wants and weave such info into the content of Read the rest of this entry »