Whether you’re advertising satellite tv deals or the latest and greatest weight loss pill you face a unique challenge when on the radio. You’ll be surprised to hear a few of the tips we’ve learned over the years but take them to heart: they really work.
More Information is Better: You may be hesitant to bombard the listener with a lot of numbers and info but studies show people actually respond best to radio ads in which specific prices and percentages are mentioned. Keep this in mind when writing your ad.
Don’t Get Cute: There’s no reason to work hard making your ad a novella of sorts. People are busy and distracted when listening to the radio and they’re not going to follow along. Stick to the point and use the time to promote your business, not tell a story.
Endorsements Work: There’s nothing that stops listeners in their tracks like a familiar voice so consider paying the extra money to hire a radio personality to read your ad. People will listen and it may mean more sales in the long run.