After selecting a market target and after identifying what product or service will be sold, the advertiser must choose the right radio station, the right time-frame and the right message to reach his audience successfully.
Successful radio ads are short 15-second, 30-second, or 60-second scripts read by an announcer, or injected into a radio time-slot, repeatedly over a given time frame that may last from one week to an indefinite period of time.
The first line of the written script must be creative and unique.Get more information here. http://radioonlinenow.com/2011/10/04/where-to-download-artist-drops-for-radio-production/ The ten-second reading of the first line must grab and hold the listener’s attention before the listener switches to another channel. Often, a provocative question is the best way to grab the listener’s attention in the first 10-seconds of the advertisement
The effective ad should be structured as four separate lines of type, all words capitalized, for the 15 second spot; seven to eight lines of type for the 30-second spot and twelve to fourteen lines of type for the 60-second spot. The advertiser’s name should be mentioned once in each line and, a few of the outstanding prices, products, or attributes of the business should be mentioned in the body of the successful advertisement.