Archive for June 2012
The current tough economic times has found many business people looking for every promotional advantage they can take advantage of. This includes new ideas in their advertising efforts. Several books are ideal for this purpose. These include:
1. The Copywriter’s Handbook. If you really want to make your words count, this book will prove invaluable to your efforts.
2. Advertising: How to Write the Kind That Works. This is a step-by-step guide to creating effective advertising. This book is helpfully aimed at beginners, but if lessons are heeded results will follow.
3. Tested Advertising Methods. This book presents much Read the rest of this entry »