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What Do Effective Radio Ads Sound Like

admin — Wed, 23 Nov 2011 00:00:00 +0000

After selecting a market target and after identifying what product or service will be sold, the advertiser must choose the right radio station, the right time-frame and the right message to reach his audience successfully.
Successful radio ads are short 15-second, 30-second, or 60-second scripts read by an announcer, or injected into a radio time-slot, repeatedly over a given time frame that may last from one week to an indefinite period of time.
The first line of the written script must be creative and unique.Get more information here. http://radioonlinenow.com/2011/10/04/where-to-download-artist-drops-for-radio-production/ The ten-second reading of the first line must grab and hold the listener’s attention before the listener switches to another channel. Often, a provocative question is the best way to grab the listener’s attention in the first 10-seconds of the advertisement
The effective ad should be structured as four separate lines of type, all words capitalized, for the 15 second spot; seven to eight lines of type for the 30-second spot and twelve to fourteen lines of type for the 60-second spot. The advertiser’s name should be mentioned once in each line and, a few of the outstanding prices, products, or attributes of the business should be mentioned in the body of the successful advertisement.

Does Your Ad Speak To The Heart of Consumers

admin — Mon, 21 Nov 2011 00:00:00 +0000

Radio advertising needs to be quick, catchy, and memorable. In order for a radio ad to be successful, it must speak directly to your consumers. You may have a great product or service, but that alone will not be enough to assure great sales. As you write your ad, you should definitely think about what is great about your products and services. But you also need to think about why this matters to your potential consumers. What value do your products and services give to consumers? How do you make their lives easier, more efficient, or more exciting?

When you write and record your ads, you should lead your customers in with information about what your products can give them. Providing a hook to your customer will keep them listening to your ad. If you are successful in intriguing potential customers, they will pay attention to information about the location of your business and your contact info. Although we have been discussing radio ads, these tactics work for all types of advertising. Whether you are writing for radio, TV, or print, you should keep the value your products add to your customer’s life in mind and put them at the forefront of your advertising.

Banking In On Your Experience In Radio

admin — Thu, 17 Nov 2011 00:00:00 +0000

Radio is actually a pretty great way to advertise depending on your market. There are different formats of radio such as regular car radio, satellite radio, and internet radio.

Depending on your market, you should cater to a specific radio channel to get more viewers. For example, if your product is catered more toward older adults, you should fine a time where most adult listeners in your specific range listen to a radio station. This is a great way to be selective with your market, and make smarter choices! Also, there are specific channels with an oldies kind of flavor, so that way you can make sure you have your audience right where you want it. This is also the case for satellite radio because more than likely you’ll more people to pay for certain things since this is much more exclusive! Channels like Sirius Radio are more specific to the audience, so if this is a good way to do target marketing.

Online radio is also a good thing because a lot more things cater to the internet market. You have infinite possibilities on here, and not really subject to too much editing, so you can relay more messages.

Surprising Tips for Radio Ads

admin — Fri, 11 Nov 2011 00:00:00 +0000

Whether you’re advertising satellite tv deals or the latest and greatest weight loss pill you face a unique challenge when on the radio. You’ll be surprised to hear a few of the tips we’ve learned over the years but take them to heart: they really work.
More Information is Better: You may be hesitant to bombard the listener with a lot of numbers and info but studies show people actually respond best to radio ads in which specific prices and percentages are mentioned. Keep this in mind when writing your ad.
Don’t Get Cute: There’s no reason to work hard making your ad a novella of sorts. People are busy and distracted when listening to the radio and they’re not going to follow along. Stick to the point and use the time to promote your business, not tell a story.
Endorsements Work: There’s nothing that stops listeners in their tracks like a familiar voice so consider paying the extra money to hire a radio personality to read your ad. People will listen and it may mean more sales in the long run.

10 Ways To Improve Your Content For Sale

admin — Wed, 20 Jul 2011 00:00:00 +0000

It can be a daunting task to market and sale writing, but having good content is the best marketing strategy. The following are 10 ways to improve your content.
1)Check spelling. This is a task that may seem obvious, but it is often overlooked. Words that are spelled incorrectly make written content seem unprofessional and untrustworthy.
2)Check grammar. For those who are not familiar with proper grammar, it can be a great investment to purchase a style guide. Even if text is meant to be read aloud, good grammar shows professionalism in writing.
3)Write with style. Everyone has their own style, and style can market itself.
4)Create text that is easy to comprehend.
5)Compose texts that sound good being read aloud. Aim for creating texts that flow, and avoid awkward phrasing.
6)Write timelessly. Avoid writing that is too trendy. Trends go out of style; good content is content that can be used for years and still be relevant.
7)Write for a niche. Writing for a niche can allow for more focus on work.
8)Become an expert. Those who write content about things they know well generally, create better content.
9)Write content that is informational.
10)Know your audience.

Getting The Most Out Of Your Writing Campaigns

admin — Sat, 16 Jul 2011 00:00:00 +0000

In order to get the most out of your writing campaigns, you must first plan them out. You should think like a reporter, and in your writing answer the questions of who, what, where, when, why, and how.

Who do you want your writing campaigns to reach? (TARGET AUDIENCE)
What do you want to happen from the campaign? (GOALS & OBJECTIVES)
Where will this take your company? (VISION)
When do you want a response from your campaign? (CALL TO ACTION IMMEDIATELY)
Why is your company different from the competition? (COMPANY IDENTITY)
How will you fill a need for your target audience? (SOLVE PROBLEM)

Keep it simple, communicating your main points upfront, then supporting them throughout the writing. Unless your writing campaigns focus on satisfying a need for the consumer, you won’t be getting the most out of them.

Today, consumer awareness is at an all time high. An educated consumer does not want you to sell to them. They want to know what you can do for them. It’s the old “What’s in it for me?” When you focus your campaign to answer this question, the customers will come to you. That’s when you know your writing campaigns are successful.

Writing For The Radio Is a Unique Art

admin — Wed, 13 Jul 2011 00:00:00 +0000

The title pretty much says it all: “Writing For The Radio Is a Unique Art”. While writing for this medium has a lot in common with writing for the screen as well as other mediums, there are some important differences that make it unique, and the purpose of this blog is detail these differences.

When writing for the radio it is so very important to never neglect the fact that this is an audio only medium. This means that nothing will actually be seen, only heard. It is for this reason that the dialog is of the highest level of importance. Spoken dialog has to be cleverly written in such a way that it refers to what the audience cannot see. This may sound basic and obvious but many people forget it.

Another important thing to remember about writing for this “audio only” medium is to make use of unique verbs and also adjectives. Since this medium lacks visuals, it never hurts to use the most unique and creative adjectives when following the aforementioned advice and describing scenes strictly through the use of dialog.

Other than the important advice covered here, Writing For The Radio Is a Unique Art. This information applies to all radio slots whether they be talk shows, commercials or old fashioned radio programs.

Understanding What Customers Want When Writing Ad Campaigns

admin — Sun, 10 Jul 2011 00:00:00 +0000

No one ever said it was easy to write an ad campaign. In addition to having to be able to write well, you also need to know how to stimulate your audience’s desire to purchase. After all, if no one is making a purchase then your add campaign will be a failure. So, how can you ensure success with your campaign? Easy – you need to determine exactly what your audience wants and weave such info into the content of the campaign. This will alert your audience to the fact you have exactly what they are looking for.

Of course, this will raise questions regarding how you can determine what your audience wants. There are scores of ways this can be done. Formal market research is one such method but informal solicitations for feedback and opinions can also help the cause. Even something as simple as reading message board discussions could give you a helpful clue into what a particular customer base is looking for.

The only credible source for understanding what your customers want would be your customers themselves. They are not exactly going to send messages contrary to what they are seeking. If you can center in on their message, you can certainly craft a great ad campaign.Still bored? Click to continue: Jil Sander Navy Fall 2011 Ad Campaign Arizona Muse